Asana | Free Online Task Management and Project Planning Software

Simple Project Management Software

Asana is a free task management software platform designed to streamline the organization and administration of  diverse projects and collaborative teams through online task management and collaboration. Just as Facebook helps people connect socially with each other in an easy and organized way, Asana is designed to manage online project planning and collaboration, and how people work with one another from anywhere, by operating as the central hub for organizing and sharing related project information where everyone can see what their colleagues are working on, organize tasks into steps of what needs to be done, and get updates on how a project is progressing to ensure that everyone stays on the same page and knows exactly what needs to be done next. Teams can easily break a project into different todo items, assign them as tasks, add notes and comments along the way, and track each piece of the project’s progress. This saves time and reduces or eliminates the need for check-in meetings and managers energy checking in with the people who report to them because everyone on the team can see and communicate on the project in real time.

A Short History of Asana

Asana was started by Facebook veterans Dustin Moskovitz and Justin Rosenstein. As Facebook grew, Moskovitz, Facebook’s vice president of engineering, found himself spending more time trying to stay on top of managing hundreds of new employees than anything else. Overwhelmed and frustrated, he decided there had to be a better way to do things. Upon finding there was not, the gifted and self-taught programmer did what any genius would do; he set out to revolutionize online task management and create the best online collaboration and project management software he could imagine. Partnering with Rosenstein, they purposed themselves to figure out better ways for combining online project planning with online task management to create what would become the next generation of project management and collaboration software: Asana.

In 2008, at age 27, Moskovitz (the world’s youngest billionaire) and Rosenstein left Facebook to tackle the Asana project full time on their own. What they wanted was much more than a project management app, they wanted complete online task management and collaboration so easy to use that it would replace people’s choice of using e-mail and post it notes. For many they have succeeded as Asana is effective and quite possibly the most simple project management software available; quickly making it the number one choice of most companies and project teams seeking improved efficiency and ease of communication.

A Unique Model of Sharing Asana with the World: Give it Away

Asana founders are taking an unconventional approach to promoting their online collaboration software too. Usually a company’s top IT manager needs to buy its software, but Asana is giving theirs away as free task management software to groups of up to 30 people in hopes that once employees become enamored with what Asana offers for free, they will persuade their companies to buy a paid version with even more online task management features that Asana plans to release as it continues to evolve.


Asana was created to improve the productivity of individuals and groups, and to increase the potential output of any human effort in an easy and efficient way. Asana is an effort to re-imagine how teams get things done. They are building the modern way to work together, a fast and versatile project management app that connects everyone with what’s going on, their shared priorities, and who is responsible for each part of the effort.

Asana’s team of advisors state that, “We all do great things together by aligning everyone’s energy towards a common goal, breaking the effort into parts, then marching towards the goal together. But too often, the friction of coordination, of communicating the right amount of information, to the right people, at the right time, in the right place, gets in the way. This friction lowers our collective productivity – which worsens with the complexity of projects we undertake.” Addressing this makes Asana some of the best project management software on the market.

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